Recorded live at the 2026 Florida Realtors Convention & Trade Expo
Your brokerage is growing. But is it actually profitable? Brandon Johnson, CEO of Coldwell Banker Crown Realtors, joins Florida Realtors Live to talk about the money conversation every broker-owner needs to have — especially as commission compression, technology costs and an unpredictable market put pressure on the bottom line.
In this conversation, you’ll learn:
➡️ Why revenue and transaction counts don’t tell the whole story
➡️ The key financial metrics brokers should be watching
➡️ Why recruiting more agents isn’t always the answer to profitability
➡️ How a 90-day cash reserve can help protect your business
➡️ Why technology can become a major brokerage expense — and how to evaluate whether it’s delivering value
➡️ Why your business model should reflect your brokerage’s own value proposition rather than the latest industry trend
➡️ What brokers should consider before putting company or client data into AI tools
➡️ Why every brokerage — regardless of size — should have a written budget
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