Recorded live at the 2026 Florida Realtors Convention & Trade Expo
AI can answer a real estate question in seconds. So what makes a Realtor® valuable? Real estate instructor Monica Neubauer joins Florida Realtors Live to explore how Realtors® can demonstrate their value as buyers and sellers increasingly turn to AI for information and advice.
Her message: Don’t compete with AI. Do what AI can’t.
In this conversation, you’ll learn:
➡️ How to work with clients who are already using AI
➡️ Why knowledge alone may no longer be enough to demonstrate your value
➡️ How experience, judgment and human connection differentiate real estate professionals
➡️ Why listening can be more effective than relying on scripted “objection handling”
➡️ What a client may really be asking when they question your compensation
➡️ How personalized service and options can strengthen your value proposition
➡️ Where real-world experience matters when AI misses important details
➡️ Why Realtors® remain essential for managing the people, communication and moving parts of a transaction
