Recorded live at the 2026 Florida Realtors Convention & Trade Expo
Real estate is changing fast. Are you changing with it? Jorge Guerra, Florida Realtors® 2026 President-elect, joins Florida Realtors Live to talk about what it means to operate at the “speed of now” — and why the next generation of successful Realtors® won’t simply learn about new technology. They’ll use it to fundamentally change the way they do business.
In this conversation, Guerra explores:
➡️ Why Realtors® should stop treating AI like a toy and start putting it to work
➡️ How AI could help agents and brokers build tools customized to their businesses
➡️ Why technology should free up time for the work that really moves the needle
➡️ What the next generation of real estate professionals expects from technology
➡️ Why human connection becomes even more valuable as AI gets better
➡️ How Florida Realtors® is working to keep Realtors® at the center of the transaction
➡️ Why execution matters more than endless preparation
Guerra’s advice? Don’t wait until everything is perfect. Adapt, experiment, execute — and be willing to fail fast.
Because success isn’t being able to say, “I learned AI.”
It’s being able to say, “I changed the way I do business.”
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