Recorded live at the 2026 Florida Realtors Convention & Trade Expo
What if your ideal real estate market doesn’t exist yet? Create it. Broker associate Corina Lessa Silva joins Florida Realtors Live to share how she built a real estate niche serving Brazilian buyers — and used consistent YouTube content to help put Tampa on their radar.
When Silva entered real estate, Brazilian buyers interested in Florida were largely focused on Miami and Orlando. She saw an opportunity: Almost no one was telling Tampa’s story to that audience.
So she started making videos.Today, she has a library of roughly 540 Portuguese-language videos about Tampa and a business built around specialization, consistency and trust.
In this conversation, you’ll learn:
➡️ Why choosing a specific niche can help you stand out
➡️ How Silva used video to introduce an audience to an entirely new market
➡️ Why YouTube became the foundation of her marketing strategy
➡️ How lifestyle content can sell more than just a house — it can sell a community
➡️ How consistent content helps prospects feel like they already know and trust you
➡️ How she turned past clients into an active referral community
➡️ Lessons for Realtors® interested in international and global real estate
➡️ Why building a successful content strategy requires patience and a long-term plan
Silva’s advice is simple: Be specific. Become the specialist. Give people a reason to find you. And don’t expect overnight results. Building a niche — and the trust that comes with it — takes time.
#FloridaRealtors #Realtors #GlobalRealEstate #InternationalRealEstate #RealEstateMarketing #YouTubeMarketing #RealEstateAgents #TampaRealEstate
