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When clients and prospects expect a polished, consistent experience from the first Instagram post to the final handshake, a unified brand isn’t optional; it’s essential. But when your team includes dozens, or even hundreds, of agents, each with their voice, style, and niche, maintaining consistency can feel like herding cats. Fortunately, you don’t have toRead …

Real estate branding: Balancing brokerage identity with agent success Read More »

You already know your brand matters. It’s what makes clients remember you, trust you, and refer you. But between showings, contracts, and client follow-ups, who has time to design polished flyers or tweak social posts? That’s where artificial intelligence (AI) comes into play. A new wave of branding tools, powered by AI, can help realRead …

Your AI branding toolkit: Smart tech that makes real estate branding easy Read More »

At Realtor.com, we made significant strides this past quarter – rolling out new tools to help agents grow their business, adding property tax resources for homeowners, launching our biggest brand campaign yet, and advancing our national campaign to increase affordable housing supply. The result: consumers are choosing Realtor.com more often and helping us close theRead …

From Innovation to Impact: Realtor.com is Gaining Ground Read More »

Welcome to this weekly housing trends update, where we bring you the latest snapshot of inventory trends, listing activity, and buyer-seller dynamics across the U.S. housing market. In addition to our monthly housing trends reports, which offer deeper insights into long-term patterns, we publish these weekly updates to provide more timely views into market changes.Read …

Weekly Housing Trends: Latest Data as of Aug. 23 Read More »

Freddie Mac Mortgage Rates—Aug. 28, 2025 What happened to mortgage rates this week The Freddie Mac 30-year fixed mortgage rate edged down 2 basis points to 6.58%, notching another 10-month low. After peaking in May 2025, mortgage rates have generally pulled back, modestly and unevenly. This helped existing home sales rise modestly in July, butRead …

Mortgage Rates Edge Down to 6.56%, Remaining at 10-Month Low Read More »

Buying a sofa is a big decision and often a big investment—and our experts agree: It should be. But how much should you expect to spend on a new couch? What other factors should you take into consideration? And what are the best sofas for your budget? Spoiler alert: The viral boneless teddy sofa didn’tRead …

How Much Should You Spend on a New Couch? 3 Experts Answer Read More »