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Freddie Mac Mortgage Rates—October 2nd, 2025 What happened to mortgage rates this week The Freddie Mac 30-year mortgage rate increased 4 basis points to 6.34% this week as markets weigh the implications of the government shutdown. The timing of this disruption is particularly sensitive, coming just after the Federal Reserve cut policy rates for theRead …
Mortgage Rates Rise as Markets Weigh Shutdown Implications Read More »
Thinking about buying a home, but not sure how to afford it? Welcome to the Down Payment Diaries, where real people spill about how they saved and splurged on their path to homeownership. If you’d like to submit your own Down Payment Diary, please fill out the form here. Today, a single mom shares howRead …
How I Bought a $368K Home in Orlando, FL on a $87K Salary Read More »
Halloween decorating has become bigger, bolder, and more competitive in recent years (think 12-foot skeletons and elaborate sound-and-light shows!) But for homeowners in HOA communities, rules around what’s allowed can dampen spooky season fun. With HOA restrictions on holiday decor becoming more and more common, there’s a right way to plan when it comes toRead …
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In this Florida Realtors® legal webinar recorded October 1, 2025, Juana Watkins, VP of Law & Policy and General Counsel, and Heather Rhodes, Associate General Counsel, walk through the latest legislative and policy-driven form revisions every Realtor® needs to know.…
Recorded LIVE at the 2025 Florida Realtors® Convention & Trade Expo, John Crossman, president of Crossman & Company, shared expert insights on the ever-changing world of retail real estate. #floridarealtors #floridarealestate #realestatenews #commercialrealestate #floridacommercialrealestate
Your brand is more than a logo or tagline; it’s the sum of every impression you make, online and off. Yet in today’s competitive market, even seasoned real estate professionals can miss the mark when it comes to real estate branding. Whether you’re just starting out or scaling a team, here are five common mistakesRead …
5 common branding mistakes real estate agents make and how to fix them Read More »
Mortgage rates have eased from recent highs, but remain above 6%. Rates reached a 2025 peak of 7.04% in January after climbing through most of the fourth quarter of 2024. Rates have generally eased lower since late May, landing in the low 6% range by late September, offering a glimmer of hope for home shoppers.Read …
80% of Outstanding Mortgage Debt Has a Sub-6% Rate Read More »
At the 2025 Florida Realtors® Convention & Trade Expo, John Crossman, president of Crossman & Company, shared expert insights on the ever-changing world of retail real estate. #floridarealtors #floridarealestate #realestatenews #commercialrealestate #floridacommercialrealestate
A consistent brand isn’t just about looking polished; it’s about building trust, recognition, and credibility in every market interaction. For brokerages and teams, that consistency hinges on having a clear visual brand toolkit that agents can (and want to) use. The challenge? Many brand kits end up buried in shared drives, packed with overly complexRead …
Visual branding 101: How to create a toolkit your agents will actually use Read More »
