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Brokerage content strategy: What to centralize vs. agent-led

Brokerage content strategy: What to centralize vs. agent-led

A strong brokerage content strategy does two things at once: it builds a consistent brand that compounds over time, and it gives agents clear lanes to add their voice and local expertise. This guide provides a practical framework to decide what marketing content should be centralized by the brokerage and what content should stay agent-led—plusRead …

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Sweetening the Deal: Builders Offer Valuable Promotions on New-Home Purchases

Sweetening the Deal: Builders Offer Valuable Promotions on New-Home Purchases

In the current environment of still-high home prices and mortgage rates, it can often seem like buying a home is out of reach. Many buyers are discouraged by the amount they would have to pay upfront and each month going forward when purchasing a home, as buying power has been drastically reduced and renting isRead …

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August 2025 Rental Report: Two Years of Declining Rents Have Renters Ready to Make a Move

August 2025 Rental Report: Two Years of Declining Rents Have Renters Ready to Make a Move

Highlights – August 2025 marks the 25th straight month of year-over-year rent decline for 0-2 bedroom properties since trend data began in 2020. Asking rents dipped by $38, or -2.2%, year over year. – The median asking rent in the 50 largest metros registered at $1,713, $46 (-2.6%) lower than its August 2022 peak butRead …

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September 12, 2025 Economic and Housing Market Update

September 12, 2025 Economic and Housing Market Update

September 12, 2025 Overview: – The Realtor.com® economics teamvideoupdategives you the relevant economic and real estate information you need to know each week every Friday to navigate the housing market as a homebuyer, home seller, or industry professional. – For the week ending September 12, Realtor.com®Chief Economist Danielle Halecoversinflation dataand how, alongsidelabor market readings, itRead …

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Weekly Housing Trends: Latest Data as of Sep. 6

Weekly Housing Trends: Latest Data as of Sep. 6

Welcome to this weekly housing trends update, where we bring you the latest snapshot of inventory trends, listing activity, and buyer-seller dynamics across the U.S. housing market. In addition to our monthly housing trends reports, which offer deeper insights into long-term patterns, we publish these weekly updates to provide more timely views into market changes.Read …

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