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Today’s first-time homebuyers are overwhelmed by rising costs, confusing processes, and conflicting advice. As a result, they’re doing their research more than ever, but not always on search engines or real estate websites. Increasingly, they’re turning to social media platforms. TikTok has evolved into a powerful platform for discovery, not just entertainment. For real estateRead …

TikTok and the first-time buyer: A smarter way to connect, educate, and earn trust Read More »

– The inventory of homes for sale rose 24.8% year-over-year, marking the 21st consecutive month of inventory growth and the third consecutive month with over 1 million active listings. July 2025 inventory hit a new post-pandemic high, but remains 13.4% below pre-pandemic levels. – The total number of unsold homes, including those under contract, wasRead …

July 2025 Housing Market Trends Report-Realtor.com Research Read More »

Highlights – In 2025Q2, the median asking rent in New York City registered at $3,491, an increase of $123, or 3.7%, compared with a year ago. – The median asking rent for 0-2 bedrooms in New York City was $3,436, reflecting an increase of $137, or 4.2%, from the previous year, while rent for 3+Read …

New York City Rental Report 2025Q2: Closing the Affordability Gap Would Take Decades, Not years Read More »

[Open in App] Deal With It or Dealbreaker: Buying a House with a Dated Kitchen If you’re shopping for a home and it checks all the boxes, but it has a dated kitchen, that can feel like a dealbreaker. But if you ask the pros (we did), it’s not nearly as big of a redRead …

Deal With It or Dealbreaker: Buying a House With a Dated Kitchen Read More »

What does the data show? The S&P CoreLogic Case-Shiller Index rose 2.3% year-over-year in May, down from 2.7% in April and marking the slowest annual gain since early 2023. The 10-city index climbed 3.4%, while the 20-city index increased 2.8%. This month’s release covers home sales in March, April, and May. During this period, weRead …

S&P CoreLogic Case-Shiller Index Increases, but Pace Continues to Ease Read More »

[Open in App] I’m a 37-Year-Old Single Mom With Student Debt and I Bartered and Borrowed My Way to Homeownership Thinking about buying a home, but not sure how to afford it? Welcome to the Down Payment Diaries, where real people spill about how they saved and splurged on their path to homeownership. Today, aRead …

I’m a Single Mom With Student Debt, Here’s How I Bought a Home Read More »

Running a high-performing real estate team requires more than just great agents. It demands efficient systems, fast decision-making, and the ability to scale without burning out. That’s where artificial intelligence (AI) can make a big impact. AI can help simplify operations, save time, and improve agent performance. From automating lead follow-up to generating listing descriptionsRead …

How real estate teams can use AI to streamline workflow and scale faster Read More »