For months, color forecasters have been predicting the home color trends that will define 2026. From earthy neutrals like Sherwin-Williams’ Universal Khaki to Little Greene’s rich and plummy Adventurer, plus shades like Jade and Plum Noir featured in the 2026 Pinterest Palette, the vibe is decidedly cozier—proof that the tight grip Millennial gray and itsRead …
How to Embrace 2026 Color Trends at Home Without Painting Read More »
Sales rebounded, inventory shifted, and early signals point to a steadier 2026 for Florida’s housing market. #FloridaHousing #MarketUpdate #RealEstateTrends #HousingMarket #FloridaRealtors #RealEstateData #2025Market #HomeSales
Florida’s housing market closed out 2025 with momentum that few saw coming. In this December Market Update, Florida Realtors® Chief Economist Brad O’Connor, Ph.D. breaks down the latest statewide trends in sales, inventory, pricing and what they signal heading into…
In the third quarter of 2025, the Flow of Funds data from the Federal Reserve showed that the total value of owner-occupied real estate fell by around $360 billion in 2025Q3 to land at a total of over $48 trillion. Home equity fell from previous all-time highs, to $34.4 trillion. Mortgage debt continued to growRead …
When considering a move, real estate agents are looking at more than commission structures or company culture. A brokerage’s technology stack has become a major factor shaping recruiting and retention, influencing everything from daily workflows to long-term career growth. As consumer expectations rise and the industry becomes more digital, agents want organizations that offer modernRead …
Recruiting and retention trends: How technology shapes agent experience Read More »
A great listing description is a strategic form of communication. When multi-tasking, prospective homebuyers skim, scroll, and compare dozens of properties in minutes; the right description can stop the scroll, spark emotion, and ultimately motivate a showing request. Yet crafting compelling descriptions is part art, part structure. Here’s the latest look at the do’s andRead …
The do’s and don’ts of writing real estate listing descriptions that actually convert Read More »
Chair Jerome Powell is sending a clear message about what’s at stake, as Powell put it: “whether monetary policy will continue to be set based on evidence and economic conditions, or whether it will instead be directed by political pressure or intimidation.’” With the administration launching a criminal investigation, Powell must believe the only pathRead …
Why Threats to Fed Independence Matter for the Economy and Mortgage Rates Read More »
Winning a listing appointment often comes down to what you say and how you say it. That’s why we created this free collection of 18 proven real estate agent scripts designed to help you confidently engage sellers and land more listings. Whether you’re preparing for a listing presentation or following up with seller leads, theseRead …
Christina Pappas, President of Keyes and Illustrated Properties and 2025 NAR Region 5 Vice President, shares what brokers should be thinking about NOW to stay ahead. #realestate #realestatebrokerage #realestatebroker #realestatetips
In this video, I take you inside Tuscan Hills, a brand new neighborhood in Dade City, built by Dream Finders Homes. The model home has recently opened, and I walk you through the community from a buyer’s perspective. You will…
