In the third quarter of 2025, the Flow of Funds data from the Federal Reserve showed that the total value of owner-occupied real estate fell by around $360 billion in 2025Q3 to land at a total of over $48 trillion. Home equity fell from previous all-time highs, to $34.4 trillion. Mortgage debt continued to growRead …
When considering a move, real estate agents are looking at more than commission structures or company culture. A brokerage’s technology stack has become a major factor shaping recruiting and retention, influencing everything from daily workflows to long-term career growth. As consumer expectations rise and the industry becomes more digital, agents want organizations that offer modernRead …
Recruiting and retention trends: How technology shapes agent experience Read More »
A great listing description is a strategic form of communication. When multi-tasking, prospective homebuyers skim, scroll, and compare dozens of properties in minutes; the right description can stop the scroll, spark emotion, and ultimately motivate a showing request. Yet crafting compelling descriptions is part art, part structure. Here’s the latest look at the do’s andRead …
The do’s and don’ts of writing real estate listing descriptions that actually convert Read More »
Chair Jerome Powell is sending a clear message about what’s at stake, as Powell put it: “whether monetary policy will continue to be set based on evidence and economic conditions, or whether it will instead be directed by political pressure or intimidation.’” With the administration launching a criminal investigation, Powell must believe the only pathRead …
Why Threats to Fed Independence Matter for the Economy and Mortgage Rates Read More »
Winning a listing appointment often comes down to what you say and how you say it. That’s why we created this free collection of 18 proven real estate agent scripts designed to help you confidently engage sellers and land more listings. Whether you’re preparing for a listing presentation or following up with seller leads, theseRead …
Christina Pappas, President of Keyes and Illustrated Properties and 2025 NAR Region 5 Vice President, shares what brokers should be thinking about NOW to stay ahead. #realestate #realestatebrokerage #realestatebroker #realestatetips
In this video, I take you inside Tuscan Hills, a brand new neighborhood in Dade City, built by Dream Finders Homes. The model home has recently opened, and I walk you through the community from a buyer’s perspective. You will…
Florida Realtors’ leadership team members teamed up with representatives from local associations to host a booth at CiMi 360, an annual event that focuses on building REAL real estate relationships.
Jessica Lautz, Deputy Chief Economist at the National Association of Realtors®, shares why optimism is returning to the housing market—driven by lower mortgage rates, growing inventory, and strong pent-up demand from younger buyers. Recorded at the 2026 Florida Realtors® Mid-Winter…
We’re comin’ atcha LIVE from our 2026 Mid-Winter Business Meetings on Friday, January 9. Catch us chatting with experts on AI, commercial, global, advocacy and MORE—streaming LIVE from the Hyatt Regency Orlando! SCHEDULE (subject to change) 10:00-10:15 Trey Goldman 10:30-10:45…
