Recorded live at the 2026 Florida Realtors Convention and Trade Expo
You help clients build wealth through real estate. But are you doing the same for yourself? Florida Realtors® instructor and longtime real estate investor Cynthia DeLuca joins Florida Realtors Live to share her playbook for using real estate to build long-term wealth, generate cash flow and work toward financial freedom.
After buying her first rental property in 1999, DeLuca discovered the potential of a buy-and-hold strategy — and has spent decades putting those lessons into practice.
In this conversation, you’ll learn:
➡️ Why DeLuca favors buying and holding over quick flips
➡️ How cash flow, appreciation, mortgage paydown and potential tax benefits can work together
➡️ Ways aspiring investors can get started even if they don’t have a lot of cash
➡️ How duplexes and other small multifamily properties can provide an entry point into investing
➡️ How DeLuca used rental properties as part of her strategy for funding her children’s college expenses
➡️ Why the number of properties you own may matter less than the cash flow they generate
➡️ How working backward from your financial goals can help shape an investment strategy
➡️ Why thinking about taxes and your exit strategy from the beginning matters
Today, DeLuca says she and her husband are enjoying a “pre-retirement” lifestyle that includes traveling six months of the year.
Her advice to Realtors®? Don’t just help other people recognize the wealth-building potential of real estate. Consider what it could do for your own long-term goals, too.
Sell real estate. Understand real estate. And think about owning real estate.
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