Recorded LIVE at the 2025 Florida Realtors Convention & Trade Expo: What really drives success in today’s real estate market? According to luxury real estate expert Michael LaFido, it’s not the market—it’s the marketing.
In this Florida Realtors® LIVE interview, LaFido shares practical strategies agents can use to stand out, build a strong personal brand, move up in price points, and market every listing like a million-dollar opportunity—regardless of budget.
⏰ Chapters:
00:00 – Welcome & why “it’s not the market, it’s the marketing”
00:53 – Thinking like a marketer (not just an agent)
01:52 – Building an authentic lifestyle brand
02:58 – Marketing beyond the house: telling the full story
04:28 – How agents can move up in price points
06:14 – Networking where higher-end buyers are
07:00 – Treating every listing like a $1M property
08:40 – Building trust with higher-net-worth clients
09:44 – Using AI in marketing (without losing authenticity)
11:04 – Fixing stale listings with a “fresh eyes” approach
13:16 – How agents can future-proof their business
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