February 2026

Homeownership Rate Inches Higher

Homeownership Rate Inches Higher

2025 Q4 Homeownership and Housing Vacancy Key takeaways – Homeownership edged higher but remains constrained. The U.S. homeownership rate rose to 65.7% in Q4 2025, the highest reading of the year. However, it remains below its COVID-19 pandemic-era peak as affordability challenges and limited supply continue to cap gains. – Vacancy rates are slowly normalizing.Read …

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A real estate agent’s pre-listing blueprint: What to do in the 48 hours before meeting a seller

A real estate agent’s pre-listing blueprint: What to do in the 48 hours before meeting a seller

The success of a listing appointment is often decided before you ever walk through the door. It’s because the 48 hours leading up to that meeting are when sellers start forming opinions about your preparation, your confidence, and whether you can lead them through what comes next. The timeline below helps to break down whatRead …

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Luxury Market Showdown: Charleston vs. Savannah

Luxury Market Showdown: Charleston vs. Savannah

Luxury Market Showdown: Charleston vs. Savannah Headline trends – Charleston and Savannah both offer southern charm aesthetics, with differing price dynamics. The entry point to luxuryis $1.19 million nationally- Charleston: $1.96 million – Savannah: $987K – Charleston has a population roughly twice as large, 890,430, compared to 439,322 – Charleston’s luxury market is deeper andRead …

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4 ways real estate agents can use AI to get more value from every listing

4 ways real estate agents can use AI to get more value from every listing

Every listing comes with a familiar set of pressure points. You’re expected to price accurately, explain the listing strategy clearly, market the property aggressively, and keep sellers informed, often all at once and usually on a tight timeline. AI can help with the real estate workload, but it’s not a “push of the button andRead …

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