January 2026

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BY ERIC GOLDSCHEIN JANUARY 1, 2026 If one of your resolutions for 2026 is to get yourself in position to become a first-time homebuyer, the time to get started is now. Don’t let the calendar fool you: 12 months to get mortgage-ready may sound like a long time, but buying a home is one ofRead …

Resolve To Own: 5 Steps for First-Time Buyers To Get Mortgage-Ready in 2026 Read More »

Artificial intelligence (AI) isn’t just for tech-savvy teams anymore. For today’s real estate agents, the right AI tools can turn hours of marketing work into minutes, helping you brainstorm ideas, design visuals, and write sharper copy faster than ever. In this article, we’ll highlight simple, affordable AI marketing tools for agents worth exploring, outlining whatRead …

5 Simple AI marketing tools for real estate agents Read More »

Ever feel like you’re constantly writing emails but not getting the responses you want? Or maybe you know you should be sending more follow-ups, but there just aren’t enough hours in the day. That’s where artificial intelligence (AI) can change the game. AI-powered tools can help craft compelling emails, automate follow-ups, and personalize content withoutRead …

How to use artificial intelligence to up your real estate email marketing game Read More »

America is short 4m homes. Below is a one-stop-shop of curated resources for MLS/Association staff about our “Let America Build” initiative. Check back regularly for added articles and links to share with your subscribers and members. Please reach out with questions to irmarketing@realtor.com. Recent housing production-focused articlesHyperlocal content from News & Insights(built from Realtor.com economicsRead …

‘Let America Build’ Resources for MLS/Assoc. staff Read More »

The most successful agents know that growth isn’t just about doing more; it’s about doing what matters most. As you look ahead, take a hard look at what’s been draining your time, energy, and attention. Not every lead, task, or opportunity deserves a spot on your calendar. By learning to say no, strategically and consistentlyRead …

A smarter 2026 starts with what you stop doing: Build a business around saying “no” Read More »

Considering a room revamp, but not sure where to begin—or how much to invest? In our latest series, One-Room Renos, we explore renovation projects big and small, from soft-good upgrades you can accomplish in a weekend to total overhauls that cost a small fortune and take months (or longer). Today, a retiree shares how sheRead …

I’m 78 and I Invested $52K Into an Aging-in-Place Renovation Read More »

What happened to mortgage rates this week The Freddie Mac 30-year fixed mortgage rate dropped slightly to 6.15% in the last readout of 2025 after registering at 6.18% last week. This marks the lowest readout of 2025, a year in which rates averaged 6.6%. The yield on the 10-Year Treasury Note has softened during thisRead …

Mortgage Rates Ease to 6.15%, Ending 2025 at a Low Read More »

What does the data show? The S&P Cotality Case-Shiller U.S. National Home NSA Index showed modest but steady growth in October, reflecting a 1.4% increase in home prices year over year after a 1.3% increase last month. This month’s release reflects sales closing primarily from August through October, a period marked by mortgage rates thatRead …

S&P Cotality Case-Shiller Index: Price Growth Picks Up Slightly From 2025 Lows Read More »