January 2026

A great listing description is a strategic form of communication. When multi-tasking, prospective homebuyers skim, scroll, and compare dozens of properties in minutes; the right description can stop the scroll, spark emotion, and ultimately motivate a showing request. Yet crafting compelling descriptions is part art, part structure. Here’s the latest look at the do’s andRead …

The do’s and don’ts of writing real estate listing descriptions that actually convert Read More »

Chair Jerome Powell is sending a clear message about what’s at stake, as Powell put it: “whether monetary policy will continue to be set based on evidence and economic conditions, or whether it will instead be directed by political pressure or intimidation.’” With the administration launching a criminal investigation, Powell must believe the only pathRead …

Why Threats to Fed Independence Matter for the Economy and Mortgage Rates Read More »

Winning a listing appointment often comes down to what you say and how you say it. That’s why we created this free collection of 18 proven real estate agent scripts designed to help you confidently engage sellers and land more listings. Whether you’re preparing for a listing presentation or following up with seller leads, theseRead …

Download: 18 agent scripts to land the listing Read More »

Thinking about buying a home, but not sure how to afford it? Welcome to the Down Payment Diaries, where real people spill about how they saved and splurged on their path to homeownership. If you’d like to submit your own Down Payment Diary, please fill out the form here. Today, a wife and mother ofRead …

I Bought a $720K House in Trumbull, CT by Offering the Best Terms Read More »

– Inventory rose for the 26th straight month (+12.1% YoY), but growth continues to decelerate, with active listings falling seasonally in December (-8.9% MoM) and remaining well below pre-pandemic norms nationally. – Demand stayed soft as buyer activity cooled and prices eased, with homes taking 4 days longer to sell than a year ago, andRead …

December 2025 Housing Market Trends: Inventory Rises, Demand Softens, and “Benchmarkets” Reveal Regional Divides Read More »

What happened to mortgage rates this week It’s a new year, but the Freddie Mac 30-year fixed mortgage rate is little changed from its 2025 low, reached in the last week of the year. The typical rate edged up 1 basis point to 6.16% marking its lowest first-week of the year reading since 2022. TheRead …

Mortgage Rates Edge Up to 6.16%, but Mark Lowest Start to Year Since 2022 Read More »