July 2025

DMs to deals: How agents are using social selling in real estate to build trust and close

DMs to deals: How agents are using social selling in real estate to build trust and close

Beyond traditional static posts and perfectly polished feeds, growth is happening in the comments, replies, and quick direct messages (DMs). Social media has evolved into a powerful relationship engine for real estate agents, where trust is built one interaction at a time. If you’re not using your social platforms to start conversations, you could beRead …

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Summer 2025 WSJ/Realtor.com Housing Market Ranking

Summer 2025 WSJ/Realtor.com Housing Market Ranking

Introduction The 2025 homebuying season largely struggled to gain momentum, hindered by persistently high mortgage rates and ongoing economic uncertainty. Home purchase sentiment weakened as consumer concerns about financial stability and job security dampened buyer confidence. Mortgage rates remained elevated, fluctuating between 6.6% and 6.9% throughout the second quarter, offering little relief to overall housingRead …

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Existing Home Sales Declined to 3.93 million, down 2.7% from last month

Existing Home Sales Declined to 3.93 million, down 2.7% from last month

June 2025 existing-home sales Existing home sales declined in June to a pace of 3.93 million, down 2.7% from last month and tying last year’s pace. This was the lowest since September 2024, bringing the sales pace below the 4 million threshold exceeded since October 2024. Pending home sales were higher in May from bothRead …

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Social media trends shaping the future of real estate marketing

Social media trends shaping the future of real estate marketing

Social media isn’t just evolving, it’s setting the pace for how real estate agents market themselves, connect with clients, and stay visible. What used to be a bonus tool for showcasing listings has become a central hub for discovery, decision-making, and relationship-building. And as social media platforms shift, algorithms change, and consumer behavior adapts, soRead …

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July 18, 2025 Economic and Housing Market Update

July 18, 2025 Economic and Housing Market Update

July 18, 2025 Overview: – The Realtor.com® economics teamvideoupdategives you the relevant economic and real estate information you need to know each week every Friday to navigate the housing market as a homebuyer, home seller, or industry professional. – For the week ending July 18, Realtor.com®Chief Economist Danielle Halereviews the latestinflation dataand its potential impactRead …

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