May 2025

From traffic to trust, Realtor.com is gaining momentum in a crowded field. We’re closing the gap with Zillow and pulling further ahead of Redfin and Homes.com—on visits, engagement, and search visibility. Powered by product innovation and a smarter marketing strategy, we’re winning where it matters most: helping more people find their way home. Realtor.com byRead …

How Realtor.com Is Building Trust and Gaining Ground in Real Estate Search Read More »

May 2, 2025 – The Realtor.com® economics teamvideoupdategives you the relevant economic and real estate information you need to know each week every Friday to navigate the housing market as a homebuyer, home seller, or industry professional. – For the week ending May 2, Realtor.com®Chief Economist Danielle Halediscusses latest data oneconomic growthandconsumer confidence. She alsoRead …

May 2, 2025 Economic and Housing Market Update Read More »

Ever feel like there just aren’t enough hours in the day to follow up with every lead, check in with past clients, and still keep your business moving? You’re not alone. The good news? You don’t have to do it all manually. Automated emails are like your personal assistant, working behind the scenes 24/7 toRead …

7 must-have automated emails real estate agents should set up now Read More »

Open houses are one of the most effective ways to showcase a listing, generate interest, and connect with potential buyers in person. But getting people to show up can be a challenge even with the perfect home in the perfect location. A well-crafted email strategy can make all the difference. Instead of sending a singleRead …

How to improve your open house attendance rates with these pre-event emails Read More »

Email marketing is one of the most effective ways for real estate agents to connect with clients, nurture leads, and stay top-of-mind. But how do you know if your emails are actually working? Tracking key email marketing metrics reveals what’s working and what isn’t, helping you refine your strategy. Are your subject lines grabbing attention?Read …

9 email marketing metrics every real estate agent should track (and how to measure success) Read More »

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April marks Fair Housing Month, a time to recommit to the principles of equity and inclusion in the housing industry. For builders, this isn’t just about compliance; it’s about shaping the future of housing through thoughtful, inclusive, and universal design homes. As demand for accessible homes continues to rise, Universal Design is emerging as theRead …

Universal Design Homes: What Builders Should Know During Fair Housing Month Read More »

For over a decade, the U.S. housing market has struggled with a severe housing supply gap, causing home prices to soar, affordability to decline, and inventory to remain tight. While new home construction made significant progress in 2024, the market still faces a shortfall of millions of homes. This imbalance has made homeownership increasingly difficultRead …

Understanding the housing supply gap: What every real estate agent needs to know Read More »

Email marketing remains one of the most powerful tools for real estate agents looking to engage prospects, build relationships, and drive conversions. Unlike social media or paid ads, emails offer a direct and personalized way to connect with homebuyers at every stage of their journey, from that first spark of interest to closing day. TheRead …

7 high-converting real estate email templates for every stage of the homebuyer’s journey Read More »