May 2025

How top real estate agents earn loyalty: The power of small gestures

How top real estate agents earn loyalty: The power of small gestures

Before a client decides to work with you, refer you, or recommend you, they have to trust you. And trust isn’t built on big moves; it’s built on small moments. In real estate, your ability to earn and keep trust is what turns first-time clients into lifelong advocates. While market expertise and negotiation skills areRead …

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CPI

CPI

Consumer Price Index—April 2025 What happened to inflation in April Annual inflation ticked down to 2.3% in April, its lowest level since February 2021, despite a modest 0.2% monthly increase in the Consumer Price Index (CPI) from March. From a year ago, inflation declined across key categories, including food and energy. This progress comes amidstRead …

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The do’s and don’ts of engaging with real estate clients on social media to build relationships | realtor.com®

The do’s and don’ts of engaging with real estate clients on social media to build relationships | realtor.com®

Social media can be more than a platform for showcasing properties. It’s an opportunity to build lasting relationships with clients. For real estate agents, meaningful engagement on social channels can foster loyalty, establish trust, and generate valuable referrals. By participating in conversations, responding to comments, and showing genuine interest in your clients’ lives, you canRead …

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May 2025

May 2025

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Mortgage Rates Remain Flat

Mortgage Rates Remain Flat

Freddie Mac Mortgage Rates—May 8, 2025 What happened to mortgage rates this week The Freddie Mac 30-year mortgage rate held steady at 6.76% this week as investors awaited the Federal Reserve’s interest rate decision. As widely anticipated, the Fed kept its policy rate unchanged at the May FOMC meeting, citing a balance between inflation andRead …

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Weekly Housing Trends View-Data for Week Ending May 3, 2025

Weekly Housing Trends View-Data for Week Ending May 3, 2025

Our research team releases monthly housing trends reports. These regular reports break down inventory metrics like the number of active listings and the pace of the market. In addition, we continue to give readers more timely weekly updates, an effort that began in response to the rapid changes in the economy and housing. Generally, youRead …

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Can artificial intelligence improve your real estate client relationships?

Can artificial intelligence improve your real estate client relationships?

Would your clients trust a robot to help them buy a home? Probably not. But what if that robot could free up your time, offer personalized insights, and help you deliver even better service? That’s the reality of artificial intelligence (AI) in real estate. AI isn’t here to replace your expertise. It’s here to amplifyRead …

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8 ways to make your real estate clients feel like they’re your only ones | realtor.com®

8 ways to make your real estate clients feel like they’re your only ones | realtor.com®

For most clients, buying or selling a home is a deeply personal milestone. And in a world of automated messages and one-size-fits-all service, a truly personalized experience stands out. When clients feel like they’re your top priority, it builds trust, strengthens relationships, and turns one-time buyers into lifelong advocates. The best part? Making clients feelRead …

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