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How real estate teams can use AI to streamline workflow and scale faster

How real estate teams can use AI to streamline workflow and scale faster

Running a high-performing real estate team requires more than just great agents. It demands efficient systems, fast decision-making, and the ability to scale without burning out. That’s where artificial intelligence (AI) can make a big impact. AI can help simplify operations, save time, and improve agent performance. From automating lead follow-up to generating listing descriptionsRead …

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July 25, 2025 Economic and Housing Market Update

July 25, 2025 Economic and Housing Market Update

July 25, 2025 Overview: – The Realtor.com® economics teamvideoupdategives you the relevant economic and real estate information you need to know each week every Friday to navigate the housing market as a homebuyer, home seller, or industry professional. – For the week ending July 25, Realtor.com® Senior Economic Research AnalystHannah Jonesreviews the latest data onRead …

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Mortgage Rates Remain Elevated at 6.74%, Despite Political Pressure

Mortgage Rates Remain Elevated at 6.74%, Despite Political Pressure

Freddie Mac Mortgage Rates—July 24, 2025 What happened to mortgage rates this week The Freddie Mac 30-year mortgage rate dropped 1 basis point, to 6.74%, this week while a lot of political pressure is being put on the FOMC to lower rates. However, the persistent risk of tariff-driven inflation, combined with a rising U.S. fiscalRead …

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Customization in New Construction: What Today’s Buyers Want

Customization in New Construction: What Today’s Buyers Want

In the current competitive housing landscape, buyers are becoming increasingly selective. Even with the challenges related to affordability, personalization remains a priority, especially for Millennial and Gen Z buyers who desire their homes to reflect their personal identities and lifestyles. For builders, this scenario creates both a challenge and an opportunity: How can design flexibilityRead …

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Summer 2025 WSJ/Realtor.com Luxury Housing Market Ranking

Summer 2025 WSJ/Realtor.com Luxury Housing Market Ranking

Luxury Cut: The Summer 2025 Wall Street Journal/Realtor.com Housing Market Ranking Gateway City Goes High-End: St. Louis Takes the Top Spot in Luxury Housing Market Ranking When it comes to luxury real estate in 2025, higher prices don’t necessarily mean higher value. While some high-end buyers seek out the finest homes in the most populatedRead …

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Weekly Housing Trends: Latest Data as of July 19

Weekly Housing Trends: Latest Data as of July 19

Welcome to this weekly housing trends update, where we bring you the latest snapshot of inventory trends, listing activity, and buyer-seller dynamics across the U.S. housing market. In addition to our monthly housing trends reports, which offer deeper insights into long-term patterns, we publish these weekly updates to provide more timely views into market changes.Read …

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DMs to deals: How agents are using social selling in real estate to build trust and close

DMs to deals: How agents are using social selling in real estate to build trust and close

Beyond traditional static posts and perfectly polished feeds, growth is happening in the comments, replies, and quick direct messages (DMs). Social media has evolved into a powerful relationship engine for real estate agents, where trust is built one interaction at a time. If you’re not using your social platforms to start conversations, you could beRead …

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Summer 2025 WSJ/Realtor.com Housing Market Ranking

Summer 2025 WSJ/Realtor.com Housing Market Ranking

Introduction The 2025 homebuying season largely struggled to gain momentum, hindered by persistently high mortgage rates and ongoing economic uncertainty. Home purchase sentiment weakened as consumer concerns about financial stability and job security dampened buyer confidence. Mortgage rates remained elevated, fluctuating between 6.6% and 6.9% throughout the second quarter, offering little relief to overall housingRead …

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