Luxury living is being taken to new heights. Penthouse properties in New York City are becoming a big draw for buyers looking for a slice of the sky. “A New York penthouse is a dream captured in movies, magazines and media,” Donna Olshan, president and owner of Olshan Realty, tells Realtor.com®. At least seven condominiumsRead …
Sky-High Living Drives Penthouses to the Top of NYC’s Luxury Sales Read More »
When someone searches for “real estate in [your city],” does your brokerage show up, or do they find a national competitor first? Many brokerages invest in a sleek website but fail to optimize it for local search, lead capture, or agent visibility. The result? Missed opportunities, invisible listings, and competitors winning the clicks that shouldRead …
Freddie Mac Mortgage Rates—Oct. 16, 2025 What happened to mortgage rates this week The Freddie Mac 30-year mortgage rate declined 3 basis points to 6.27% this week as investors continued to assess developments in the new tariffs on China. Meanwhile, the government shutdown has entered its 16th day, creating an economic data drought. On TuesdayRead …
Mortgage Rates Drop to 6.27% as Tariffs and Shutdown Cloud Outlook Read More »
When buyers envision their next move, they’re not just considering square footage or mortgage rates. They’re imagining morning walks to the local coffee shop, weekends at the park, and the vibe of the neighborhood they’ll call home. Yet most real estate websites don’t capture this bigger picture. They stop at listings, bios, and contact formsRead …
The one page every real estate website should have (and most don’t) Read More »
Welcome to this weekly housing trends update, where we bring you the latest snapshot of inventory trends, listing activity, and buyer-seller dynamics across the U.S. housing market. In addition to our monthly housing trends reports, which offer deeper insights into long-term patterns, we publish these weekly updates to provide more timely views into market changes.Read …
Weekly Housing Trends: Latest Data as of Oct. 11 Read More »
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When it comes to homeownership, Gen Z is realistic about the challenges they face, but they’re not giving up on the dream. A new Realtor.com® survey of 1,000 adults ages 18–27 who currently own or hope to own a home found that 82% of respondents believe it’s harder for their generation to buy a homeRead …
Gen Z Balances Ambition and Affordability in the Pursuit of Homeownership Read More »
Thinking about buying a home, but not sure how to afford it? Welcome to the Down Payment Diaries, where real people spill about how they saved and splurged on their path to homeownership. If you’d like to submit your own Down Payment Diary, please fill out the form here. Today, a retired couple shares howRead …
I’m 68, Make $85K, and Bought a House With at Least 4 Ghosts Read More »
Writing a listing description is more than a creative exercise; it’s a strategy. Real estate teams juggle multiple listings at once, and every word has to pull double duty: sparking buyer interest while also helping the property surface online. The right listing description can do both. You don’t need to be an SEO expert toRead …
SEO tips for real estate teams: Writing listing descriptions that rank and convert Read More »
