What happened to mortgage rates this week It’s a new year, but the Freddie Mac 30-year fixed mortgage rate is little changed from its 2025 low, reached in the last week of the year. The typical rate edged up 1 basis point to 6.16% marking its lowest first-week of the year reading since 2022. TheRead …
Mortgage Rates Edge Up to 6.16%, but Mark Lowest Start to Year Since 2022 Read More »
In case you’re wondering: Wallpaper isn’t going anywhere in 2026. Certain styles may be waning in popularity (think “gray geometrics and one-wall accent florals” according to Austin-based interior designer Stephanie Brown), while others, including textured neutrals, expressionist murals, and wallpaper drenching—like color drenching but for wallpaper—are on the rise. But the real question is notRead …
Artificial intelligence (AI) isn’t just for tech-savvy teams anymore. For today’s real estate agents, the right AI tools can turn hours of marketing work into minutes, helping you brainstorm ideas, design visuals, and write sharper copy faster than ever. In this article, we’ll highlight simple, affordable AI marketing tools for agents worth exploring, outlining whatRead …
5 Simple AI marketing tools for real estate agents Read More »
Ever feel like you’re constantly writing emails but not getting the responses you want? Or maybe you know you should be sending more follow-ups, but there just aren’t enough hours in the day. That’s where artificial intelligence (AI) can change the game. AI-powered tools can help craft compelling emails, automate follow-ups, and personalize content withoutRead …
How to use artificial intelligence to up your real estate email marketing game Read More »
America is short 4m homes. Below is a one-stop-shop of curated resources for MLS/Association staff about our “Let America Build” initiative. Check back regularly for added articles and links to share with your subscribers and members. Please reach out with questions to irmarketing@realtor.com. Recent housing production-focused articlesHyperlocal content from News & Insights(built from Realtor.com economicsRead …
‘Let America Build’ Resources for MLS/Assoc. staff Read More »
Fastest-Moving Housing Markets of 2025: Three-Way Tie Speed defined much of the housing market in the years immediately following the pandemic. Historically low mortgage rates, the rise of remote work, and migration from higher-cost metros to more affordable areas fueled intense competition. Multiple offers within hours and all-cash deals became commonplace, and in April andRead …
Fastest-Moving Housing Markets of 2025: Three-Way Tie Read More »
Thinking about buying a home, but not sure how to afford it? Welcome to the Down Payment Diaries, where real people spill about how they saved and splurged on their path to homeownership. If you’d like to submit your own Down Payment Diary, please fill out the form here. Today, a divorced mother shares howRead …
I Bought a $572K House in Marlton, NJ Because of the Schools Read More »
Colleagues, As we approach a new year, I am asking our industry to make one resolution: let’s recommit ourselves to a shared purpose that unites us – fighting for access for the American homeowner. Ours is an industry built on problem solving. Yet, too often lately it has been beset by bickering. We have exhaustedRead …
From Conflict to Concrete: A New Year’s Resolution Read More »
In real estate, growth doesn’t happen by accident. Yet many agents start the year with broad goals, ‘sell more homes,’ ‘get more listings,’ and find themselves off track by mid-year. Without a clear plan and consistent check-ins, even the best intentions won’t translate into results. This blueprint breaks down your ambitions into specific, measurable stepsRead …
The ultimate goal-setting blueprint to grow your real estate business Read More »
Key Takeaways: – In 2025, it takes the typical U.S. household 7 years to save for a typical down payment, a dramatic improvement from the recent peak of 12 years, on average, in 2022, when down payments and home prices surged and savings rates plummeted. – Despite the improvement, time to save remains roughly doubleRead …
How Long Does it Take to Save for a Down Payment? Read More »
