October 2025
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5 common branding mistakes real estate agents make and how to fix them
Your brand is more than a logo or tagline; it’s the sum of every impression you make, online and off. Yet in today’s competitive market, even seasoned real estate professionals can miss the mark when it comes to real estate branding. Whether you’re just starting out or scaling a team, here are five common mistakesRead …
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80% of Outstanding Mortgage Debt Has a Sub-6% Rate
Mortgage rates have eased from recent highs, but remain above 6%. Rates reached a 2025 peak of 7.04% in January after climbing through most of the fourth quarter of 2024. Rates have generally eased lower since late May, landing in the low 6% range by late September, offering a glimmer of hope for home shoppers.Read …
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Roll Up Your Sleeves: An In-Depth Look at Fixer-Uppers on the Market
Highlights – Fixer-uppers are priced 54.2% lower than the median single-family home in the US. They tend to be smaller and older as well. – Fixer-uppers spend slightly more time on the market than comparable older and affordable homes, but they are catching up compared to July 2021. – Fixer-uppers get 52.0% more page viewsRead …
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How Builders Can Leverage Incentives to Sell More Homes in a Tight Market
In today’s challenging housing market, builders face a unique pressure: unlike sellers of existing homes, who can choose to wait for the right buyer, builders must move hundreds—or even thousands—of homes to maintain healthy cash flow and inventory levels. With high mortgage rates and elevated home prices keeping many buyers on the sidelines, incentives haveRead …
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September 2025
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August 2025 Rental Report: Two Years of Declining Rents Have Renters Ready to Make a Move
Highlights – August 2025 marks the 25th straight month of year-over-year rent decline for 0-2 bedroom properties since trend data began in 2020. Asking rents dipped by $38, or -2.2%, year over year. – The median asking rent in the 50 largest metros registered at $1,713, $46 (-2.6%) lower than its August 2022 peak butRead …
Mortgage Rates Fall to 6.5% Ahead of Key Jobs Report
Freddie Mac Mortgage Rates—Sept. 4, 2025 What happened to mortgage rates this week The Freddie Mac 30-year fixed mortgage rate fell 6 basis points to 6.5% this week, registering a new 11-month low. After a long weekend and a slow week for economic releases, the market is preparing for Friday’s employment data. Historically, a weakerRead …
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Weekly Housing Trends: Latest Data as of Aug. 30
Welcome to this weekly housing trends update, where we bring you the latest snapshot of inventory trends, listing activity, and buyer-seller dynamics across the U.S. housing market. In addition to our monthly housing trends reports, which offer deeper insights into long-term patterns, we publish these weekly updates to provide more timely views into market changes.Read …
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Real estate branding: Balancing brokerage identity with agent success
When clients and prospects expect a polished, consistent experience from the first Instagram post to the final handshake, a unified brand isn’t optional; it’s essential. But when your team includes dozens, or even hundreds, of agents, each with their voice, style, and niche, maintaining consistency can feel like herding cats. Fortunately, you don’t have toRead …
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